Keith Bornholtz, Gathr Outdoors

Episode Highlights:

• Hear how Gathr Outdoors rebranded and expanded its offerings with numerous acquisitions  
• CEO, Keith Bornholtz does a deep dive into his leadership theory, a new role with Gathr, and the importance of devotion in a passion-driven outdoor industry 
• And I think, at least for this business, it's just essential that that entrepreneurial passion and the spirit of each and every one of the brands continues to survive and thrive.
• As Gathr creates a larger community of brands, Bornholtz sees vital importance in bringing each brand's individualism into the greater vision of Gathr Outdoors.

Description:

In this episode of the Channel Mastery Podcast, I sit down with Keith Bornholtz, the CEO of the recently rebranded Gathr Outdoors. Bornholtz has worked for years in passion-based industries with his work in the pet space and brings a fresh leadership style to the former MacNeill Pride Group. He speaks to the brand's recent acquisitions, CPG business model, three H leadership styles, outdoor industry growth, and much more. 

Bornholtz, who has over 30 years of experience in branded consumer products, joins Gathr Outdoors from Central Garden & Pet, where he was President of the pet distribution business unit and led a five-year strategic transformation of their national multi-channel platform. Bornholtz previously held senior leadership positions at Yes To Inc., Big Heart Pet Brands, Clorox, and Procter & Gamble. Bornholtz is an executive leader with a progressive history of improved operating performance and increased enterprise value in multiple environments. 

Topics covered:
Three H leadership styles, Consumer Packaged Goods (CPG), passion-based businesses, passion-based industries, corporate conglomerate, MacNeill Pride Group, acquisitions, COVID, bicycling, outdoor, endurance sports, RV, industry growth, outdoor industry, pro and the enthusiast in the outdoor industry,