Steve Matous, NICA

Episode 152 November 25, 2020 00:35:06
Steve Matous, NICA
Channel Mastery
Steve Matous, NICA

Nov 25 2020 | 00:35:06

/

Hosted By

Kristin Carpenter

Show Notes

The year 2020 will forever be defined for outdoor recreation with the word “Boom.”

That’s especially true in cycling.

In April, bike sales grew 75% year over year and in June, 63% according to Axios. Creating a more inclusive, welcoming community for newcomers has always been a focus of Steve Matous, President of NICA, but especially during the bike boom of 2020 and the pandemic.

Steve was last on the show in August of 2019 for Episode 98 and I am stoked to have him back to Channel Mastery at this critical time. Steve’s insights shed light on how NICA has spent the last nine-plus months shifting their operations and races during the pandemic.

He shares how NICA immediately reached out to partners and sponsors at the start of the COVID-19 outbreak to ensure they could still operate and continue to serve the cycling community, their initiatives to invite newcomers to the sport, the importance of their missions through the pandemic and more. You’ll be inspired and amazed at the outcome Steve and the nimble NICA team has created so far through COVID. I hope you gain a lot of inspiration from this episode, I certainly did!

 

Steve Matous is president of the National Interscholastic Cycling Association (NICA). He comes to NICA from a broad-reaching and successful career in the outdoor industry from both the commercial and not-for-profit side, having led Outward Bound, Entre-Prises Climbing Walls, and the American Alpine Club, among other organizations. He is a strong advocate for youth participation and developing lifelong outdoor enthusiasts.

Other Episodes

Episode

February 11, 2022 00:24:56
Episode Cover

Jason Blevins, The Colorado Sun

Show Highlights: We’re excited to welcome Jason Blevins as we discuss what sparked him to start The Colorado Sun, a member-owned public benefit corporation,...

Listen

Episode 123

March 03, 2020 00:52:55
Episode Cover

123: Aimee Ross, Director of Bike Bentonville

It wasn’t long ago that the only thing we knew about Bentonville was that it was home to Walmart’s headquarters. Now in 2020, this...

Listen

Episode 133

May 05, 2020 00:28:20
Episode Cover

Jason Duncan, Outdoor Research Pivot to Produce, Source and Donate PPE, Follow up to OIA and SIA Webinar, Part III

Imagine you’re sitting with your team at the onset of the COVID-19 pandemic, in one of the early and most active hot spots, Seattle,...

Listen