On today’s episode, we dive into the world of software as a service (SaaS) with the co-founder of one of my personal favorite apps and podcasts: TrainerRoad. Digital businesses may have an edge over analog when it comes to data access and agility, but what this discussion demonstrates is that there are SO many other lessons and crossovers that ALL businesses can learn from the tech culture.
My guest, Nate Pearson, is incredibly generous and forthcoming in sharing the ins and outs of his company’s weekly meeting, data interpretations and strategies, and the evolution of brand partnerships. We talk about bringing your personality into your brand, digital ads, team dynamics and how every brand should always be aiming to be 10 times better than their competition.
“The consumer is the channel,” said Mike Massey of Locally. He’s absolutely right, and with COVID-19 creating new consumer behavior dynamics weekly, it’s even...
This year brought countless challenges, but 2020 also granted us with opportunities we likely didn’t expect for some of our businesses and brands. Outerbike,...
Featuring: As CEO and president, Scott Buelter guides Ascent360’s strategy and vision. His mission is to bring enterprise-level marketing capabilities to midsize businesses through...