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On this episode of Channel Mastery, Specialty Retailer and Outdoor Industry Icon, Wes Allen, and I discuss the evolving equation of retail math. Retail success can come down to having the right time, all the time, especially since today’s connected consumer is always expecting just that. We dive into how measuring your Gross Margin Return on Investment (GMROI) is essential for keeping your business thriving and how other channels play a role in this always changing equation.
Wes Allen is a VIP friend of the Channel Mastery podcast, founder of Argot Agency, principal of Sunlight Sports, industry speaker and adventure retail expert.
Show Highlights: NFTs, also known as non-fungible tokens, are dominating the news and now the outdoor recreation market. In this episode, I sit down...
This episode of the Channel Mastery podcast was originally recorded as a webinar on April 30, 2020 as part of the Snowsports Industries of...
Imagine you’re sitting with your team at the onset of the COVID-19 pandemic, in one of the early and most active hot spots, Seattle,...
