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On this episode of Channel Mastery, Specialty Retailer and Outdoor Industry Icon, Wes Allen, and I discuss the evolving equation of retail math. Retail success can come down to having the right time, all the time, especially since today’s connected consumer is always expecting just that. We dive into how measuring your Gross Margin Return on Investment (GMROI) is essential for keeping your business thriving and how other channels play a role in this always changing equation.
Wes Allen is a VIP friend of the Channel Mastery podcast, founder of Argot Agency, principal of Sunlight Sports, industry speaker and adventure retail expert.
Featuring: Ashley Korenblat is a founding Managing Director for Public Land Solutions, a non-profit recreation economy consultant that works from the bottom up directly...
This episode is the second installment following the panel I led for Outdoor Industry Association (OIA) and the Snowsports Industries of America (SIA) focusing...
While consumer behaviors continue to shift, one trend is here to stay: Our consumer is just plain comfortable being online now, for the entire...
