104: The Evolving Equation of Retail Math And The Air War & Ground War That Supports It Today

Episode 104 October 08, 2019 00:40:30
104: The Evolving Equation of Retail Math And The Air War & Ground War That Supports It Today
Channel Mastery
104: The Evolving Equation of Retail Math And The Air War & Ground War That Supports It Today

Oct 08 2019 | 00:40:30

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Hosted By

Kristin Carpenter

Show Notes

On this episode of Channel Mastery, Specialty Retailer and Outdoor Industry Icon, Wes Allen, and I discuss the evolving equation of retail math. Retail success can come down to having the right time, all the time, especially since today’s connected consumer is always expecting just that. We dive into how measuring your Gross Margin Return on Investment (GMROI) is essential for keeping your business thriving and how other channels play a role in this always changing equation.

Wes Allen is a VIP friend of the Channel Mastery podcast, founder of Argot Agency, principal of Sunlight Sports, industry speaker and adventure retail expert.

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