Garrett Finney, CEO & founder of Taxa Outdoors

Outdoor recreation will be a healer for all of us post pandemic and through the recovery of the recession. Taxa Outdoors is a revered client partner of Verde Brand Communications, the presenting sponsor of the Channel Mastery podcast, and I had the honor of interviewing CEO and founder of Taxa Outdoors, Garrett Finney, on the podcast today. 

So what is Taxa Outdoors and why do they make mobile human habitats built for adventuring? And why do they have only four products named after insects? The Mantis, Cricket, Tiger Moth and Wooly Bear are the four models available today. 

Does Taxa Outdoors make a recreational vehicle (RV) or an outdoor gear hauler? Yes. Is it a people transporting mechanism to the natural environment? Yes. Is it more mobile habitat designed to be a functional and fun basecamp than box-like RV? Yes!  

Taxa Outdoors is enjoying a healthy surge of sales and community growth through the pandemic and now, the recession. These American-made, artisan campers are not exactly inexpensive, yet they’re selling very well during this time of constriction and consumer confidence. 

Want to know why? Listen to this conversation. You’ll learn how Garrett was his own target consumer, and how he created what he truly wanted in a mobile, adventure-ready habitat: the promise of freedom and life transformation that you can pull behind a light-duty SUV! Who doesn’t want that in the throes of the pandemic? 

This episode is all about the business of belief, and the inspiration of one very special visionary entrepreneur. I hope you enjoy it!