Garrett Finney, CEO & founder of Taxa Outdoors

Episode 135 May 21, 2020 00:46:51
Garrett Finney, CEO & founder of Taxa Outdoors
Channel Mastery
Garrett Finney, CEO & founder of Taxa Outdoors

May 21 2020 | 00:46:51

/

Hosted By

Kristin Carpenter

Show Notes

Outdoor recreation will be a healer for all of us post pandemic and through the recovery of the recession. Taxa Outdoors is a revered client partner of Verde Brand Communications, the presenting sponsor of the Channel Mastery podcast, and I had the honor of interviewing CEO and founder of Taxa Outdoors, Garrett Finney, on the podcast today. 

So what is Taxa Outdoors and why do they make mobile human habitats built for adventuring? And why do they have only four products named after insects? The Mantis, Cricket, Tiger Moth and Wooly Bear are the four models available today. 

Does Taxa Outdoors make a recreational vehicle (RV) or an outdoor gear hauler? Yes. Is it a people transporting mechanism to the natural environment? Yes. Is it more mobile habitat designed to be a functional and fun basecamp than box-like RV? Yes!  

Taxa Outdoors is enjoying a healthy surge of sales and community growth through the pandemic and now, the recession. These American-made, artisan campers are not exactly inexpensive, yet they’re selling very well during this time of constriction and consumer confidence. 

Want to know why? Listen to this conversation. You’ll learn how Garrett was his own target consumer, and how he created what he truly wanted in a mobile, adventure-ready habitat: the promise of freedom and life transformation that you can pull behind a light-duty SUV! Who doesn’t want that in the throes of the pandemic? 

This episode is all about the business of belief, and the inspiration of one very special visionary entrepreneur. I hope you enjoy it! 

 

Other Episodes

Episode 145

September 03, 2020 00:49:05
Episode Cover

Andy Inman and Chris Young, Springs Wealth Group

As we’re in the year of pivoting, quickly shifting consumer behaviors and uncertainty, I thought my guests today from the Springs Wealth Group would...

Listen

Episode 130

April 19, 2020 00:30:28
Episode Cover

Consumer Psychology Through the Coronavirus Crisis and Beyond, Part II

This episode is Part II of a series on Consumer Psychology through the Coronavirus crisis and beyond. It is in connection with Channel Mastery...

Listen

Episode 169

May 28, 2021 00:46:31
Episode Cover

Gareth Richards bridging the gap between outdoor industry professionals, brands and specialty retailers

Episode Highlights: By sticking to their original business model, Outdoor Prolink offers exclusive membership to active industry professionals Hear how guides are the original...

Listen