Jennifer Tetrick, Decathlon

With the continued pandemic and some of the U.S. in the beginning phases of reopening store fronts and other businesses, I was so looking forward to speaking with my guest on today’s podcast. Jennifer Tetrick, Director of PR and Communications at Decathlon is a returning guest today on this episode of the podcast. She joined us last April for Episode 84 when Decathlon, now in 70 countries globally, had just opened a store near Oakland, Calif.

As we begin to reopen here in the United States, Decathlon’s European stores are about two weeks ahead of us so it’s important to not only watch what they’re doing to safely and effectively begin to reopen but learn from them too. Jennifer touches on some of the changes implemented to ensure their staff and customers safety is of the utmost importance, the lessons they’ve learned so far and how they’re overcoming these challenges as a company. 

Along with the ins and outs of the reopening of some of their stores, Jennifer also shares how their multi-channel approach has shifted throughout the pandemic, to ensure they’re not only communicating with their target consumer, but understanding how their target consumer wants to be approached.

Jennifer Tetrick is Director of PR and Communications at Decathlon. She joined the Decathlon team full-time after retiring from professional racing.