Roy Steves, Co-founder of StatBid

Channel Masters are very entrepreneurial in how they think and approach problem solving. In fact, when they have a problem they can’t find solutions for, they  build the solutions themselves. That scrappy approach is what makes us inherently nimble.  Roy Steves, my guest on today’s episode, is one scrappy problem-solver, and his client base is grateful for that. In this episode, you’ll hear right from the beginning - the founder’s story of Roy’s company Statbid, that he ushered in a new approach to paid search, one that put the client first.

That approach is more appreciated in 2020 than ever before for Statbid’s clients. Why? Well, Roy calls 2020 the year of irrelevant data. You need to know what he means by that, and in this episode he goes deep on why it’s important and how to act on that fact.

What’s in this episode is mission critical for marketers as they enter the last quarters of this challenging year. You’re about to witness the earliest onslaught ever of Black Friday, Cyber Monday, and Holiday 2020 promotion and yes, Roy has advice on how to set a plan that will get your brand through in fine style.

Roy also points out that going direct to consumer is no longer an added bonus, but an absolute for brands and retailers meeting the needs and expectations of today’s changing consumer. 

We discuss what’s working best today for online discovery and traction building and explore actionable steps you can take to prepare your business for the upcoming Q3 and Q4 of 2020, as we continue to work through COVID-19 and the unexpected changes of 2020. 

Roy Steves is the co-founder of StatBid, a paid search agency specializing in direct to consumer and retail eCommerce brands.  Previously, he had been CMO of PoolSupplyWorld, where he started as a web developer in 2010, but struck gold designing and implementing marketing and attribution systems, then building a marketing and merchandising team, ultimately doubling the business in just two years.  This led, in 2013, to an acquisition by Leslie's Pool Supplies, the largest retail chain in their industry.  During this period, he was a regular speaker at eCommerce conferences (eTail East and West, SuiteWorld, StatBid Summit) and podcast guest , where he thrived on conversations with fellow eCommerce operators.  StatBid, founded in 2015, is the perfect vehicle for assembling an unrivaled team of experts, helping build eCommerce businesses, and talking shop.