Ryan Atkinson, SmartEtailing and Ben Barenholtz, Quivers

This episode of the Channel Mastery podcast was originally recorded as a webinar on April 30, 2020 as part of the Snowsports Industries of America Town Hall Thursday series, and can also be found on their COVID-19 hub. 

Since the beginning of the coronavirus crisis, it’s an understatement to say that we have seen massive shifts in consumer trends, especially in the outdoor active lifestyle spaces. Speaking on the topic with me are Ryan Atkinson of Smartetailing and Ben Barenholtz of Quivers. Both offer incredible insight and broader perspectives to how we must change our businesses to operate and match the evolution of today’s consumer. 

This episode focuses on foundational pieces to help understand the trends of where consumer behavior is now and where we think it is going. Though we don’t have a crystal ball, and certainly couldn’t have predicted how 2020 has been so far, we do have the ability to recognize the changes and adapt our businesses in real time.

Ryan Atkinson is President and Co-Owner of SmartEtailing. He is passionate about enhancing marketing for independent bicycle dealers. With more than 20 years of related experience, Ryan has worked in almost every aspect of the bicycle retail distribution network. 

Ben Barenholtz is a marketing leader and startup builder, with a passion for e-commerce and physical retail. He currently heads marketing for Quivers, the leading provider of “Fulfilled by Retailer” technology for brands and retailers. Prior to Quivers, Ben was the VP Marketing at Reach Analytics, a consumer analytics software company.