Kelly Ramirez, Founder and Chief Growth Officer, Prismatic

While consumer behaviors continue to shift, one trend is here to stay: Our consumer is just plain comfortable being online now, for the entire decision and purchase journey. And with that, the battle for their attention is at an all-time high. 

Today’s guest is like a secret weapon for specialty brands struggling to engage and serve their target consumers. Kelly Ramirez is the founder and Chief Growth Officer of Prismatic, a Bozeman, Montana-based specialty brand growth agency. She has a background in-house at Google, and a love for small brands taking an artisan approach to customer experience online through her firm’s mix of services that include marketing analytics, performance marketing, marketing automation, conversion-rate optimization, forecast and growth modeling and user experience. 

The best part about Kelly? She knows that our specialty consumers are searching for a more human connection. In this episode, you’ll learn how to use tech to enhance your human, specialty connection with your consumer. I hope you get a ton out of this episode, Kelly is an incredible resource! 

Kelly Ramirez is founder and CEO of Prismatic, a growth consultancy that bolts onto brands to improve E-commerce performance and accelerate revenue from digital channels. 

Kelly founded Prismatic after nearly a decade at Google, where she led global growth initiatives for the top 1% of digital native travel advertisers including Expedia, Orbitz, Travelocity, Hotels.com. With hyperfocus on the foundational elements that enable a company to succeed in the new e-commerce ecosystem, Prismatic is an advisor, an interpreter, and hands-on practitioner for brands in growth mode. 

During the COVID crisis, Kelly and her team have been working in lockstep with clients in the SaaS, Outdoor, and Travel industries to interpret macro impacts,  develop strategic and authentic response strategies, and evolve their approach to scale in the dynamic retail environment.