Matt Heitmann, Chief Marketing Officer at Pro’s Closet

The Pro’s Closet continues to revolutionize the way people buy bikes. The company offers a very innovative channel strategy that enables consumers to buy used bikes easily online. They build trust with their 141-point inspection process and keep cyclists in their ecosystem with an easy to join and engage with approach where a cyclist is offered the option to trade in a bike and get a new one every year. They’re a retailer of all bike brands, have an incredible bike museum, and are amassing an incredibly unique data set as more and more cyclists discover the site. 

And a lot more cyclists are discovering the site - from COVID-19 newcomers to cyclists affected by the recession; the Pro’s Closet is counting some of its best months in 2020. Simply put, the Pro’s Closet is completely disrupting the way bikes are bought and sold.

I interviewed Nick Martin, the founder of the Pro’s Closet, in 2019, and captured the incredible vision and founding story of the company. It is one of our most downloaded shows and you can listen to that show here. 

And today, I am so excited to present to you the Chief Marketing Officer of the Pro’s Closet, Matt Heitmann. He’s a veteran in the cycling industry, having served at Competitive Cyclist, BMC, Canyon and more. Now, as the CMO at Pro’s Closet, out of Boulder, Colo., he is creating an orchestration between digital, tech innovation, and cycling that’s never existed before. I’m pretty confident in saying that Matt quite possibly has the coolest job in cycling!

Perhaps the best part about the Pro’s Closet right now is the fact that the company is simultaneously closing the gap between experienced riders and newcomers by offering content and shopping experiences for each. 

The cycling industry has seen a massive boom since the start of COVID, and I was curious to learn what the Pro’s Closet was seeing in demand and also, site traffic. Matt details a lot of trends in this show, which I think you’ll get a ton of perspective from. And, in terms of demand, let’s just say they’re turning over inventory 2 ½ times per month!

Listen in to hear more about how Matt and the team at Pro’s Closet continue to help grow the community of cycling enthusiasts through constant innovation - this team literally never sits idle! 

Matt Heitmann is a data driven commercial executive and is now Chief Marketing Officer at Pro’s Closet, located out of Boulder, Colo. Prior to the Pro’s Closet, Matt was driving commercial growth for Canyon Bicycles GmbH, BMC Switzerland, Backcountry.com and CompetitiveCyclist.com.