Show Highlights:
We are elated to have Bradley Schurman on to discuss the shift in perception of what it means to be “old,” how industries are changing their approach to attracting different age groups, the way Bradley and The Super Age approach this ever-changing climate, and more. It is clear that the definition of what it means to be “old” is changing. As medicine, healthier lifestyles, and technology continue to advance, companies will need to adjust internally and externally.
Historically, outdoor-focused businesses targeted younger audiences, but times are changing. More so now than ever, older generations are getting outside and participating in outdoor recreation. Within the next 10 years, we could see one out of five outdoor participants in the over 65 age group, as stated by Bradley. These companies who once focused so heavily on younger audiences will need to adapt to the new marketplace.
It is imperative that businesses begin to take a look at how they perceive and approach older people. How exactly does Bradley think these businesses should tackle that problem? How can companies take advantage of these older generations who are eager to enter the outdoor workforce? Join us to hear Bradley answer these questions and discuss much more in this informational episode.
In this Channel Mastery episode, I had the opportunity to speak with Kristi Mohn and Gabbi Adams, two of the women leading the charge...
On this episode of the Channel Mastery podcast, co-produced by Bicycle Retailer & Industry News, I’m honored to pay a big tribute to Ed...
Show Highlights: In this episode of Channel Mastery, I had the pleasure of speaking with the newest member of USA Cycling, CEO Brendan Quirk....