Ryan Eittreim, Sales Director of Consumer Products, Wintersteiger

Though it’s still a few months away, the Winter 20/21 season will be here before we know it. Specialty businesses and brand leaders are in the throes of preparing for business with new best practices in the COVID-era. On this episode of the Channel Mastery podcast, I sat down with Wintersteiger’s Sales Director for Consumer Products, Ryan Eittreim. Wintersteiger is the leader in service and rental solutions for the ski and snowboard industry. Ryan’s led a super interesting initiative that Wintersteiger is producing for the specialty community: A best practice guide to serving consumers at both retail and rental this winter. What’s more, these incredible resources are in your favorite color: Free! 

In addition to walking through these resources in this episode, Ryan and I also discuss the specialty markets’ journey through modernization of the consumer path to purchase through COVID. Specifically, we discuss how retailers and brands must be more consumer centric as the way consumers research and buy continues to change. I like to think of this conversation as a foundation of sorts to building a new plane while you’re flying your existing plane. Jedi! 

I invite you to listen, learn and share this foundational episode created to help you best prepare your business to serve the moving target that is our consumer in the COVID-era. And don’t forget to grab the free resources at channelmastery.com.

Ryan Eittreim, born and raised in Sun Valley Idaho, is a 30-year veteran in the Snowsports Industry with focus on Bootfitting, Repair and rentals.  Ryan has spent the last 20 years with Wintersteiger, Inc. in Salt Lake City, Utah as product and sales manager for machines and rentals, is currently the Director of Sales for Wintersteiger’s consumer brands Hotronic and BootDoc.