Jill Nazeer of Diamondback and Athlete Rach McBride on Inclusivity in the Outdoor and Cycling Industry

Episode 161 February 16, 2021 00:33:08
Jill Nazeer of Diamondback and Athlete Rach McBride on Inclusivity in the Outdoor and Cycling Industry
Channel Mastery
Jill Nazeer of Diamondback and Athlete Rach McBride on Inclusivity in the Outdoor and Cycling Industry

Feb 16 2021 | 00:33:08

/

Hosted By

Kristin Carpenter

Show Notes

Episode Highlights:

Description:

Rach McBride is known in the sports community as ‘the most interesting person in triathlon.’ They were the first triathlete to come out as non-binary and they are using their voice, story and platform, to create an inclusive community and bring awareness and education to individuals and businesses. Rach joins me on this episode of Channel Mastery, along with Jill Nazeer, Diamondback’s Director of Marketing.

You’ll hear Rach’s story of becoming a professional athlete a little later in life, respectively, and what’s ahead for 2021 after the cancellations of so many races in 2020. Rach and Jill share details of the Diamondback Gravel Scholarship, the growth of gravel and what People for Bikes is doing to create a more inclusive and safer environment for new or established cyclists. 

This is a must-listen for brands and businesses unsure about where to start when it comes to inclusivity, diversification and equality. Brands are in the driver seat of the vehicle of change and it’s time to embrace progress over perfection.

Rach has been racing full-time as a professional triathlete since 2011. Known as the “Purple Tiger,” they are a three-time Ironman 70.3 Champion and have numerous podium and course record results across several distances in the sport. Deemed "the most interesting [person] in triathlon" by TRS Radio, Rach is the first professional triathlete to be out as gender non-binary. They hold two graduate degrees in genetics and are an accomplished cellist. Rach loves being a minimalist, spinning fire, and working in sexual health education and advocacy in beautiful Vancouver, Canada, where they live and train.

Jill Nazeer is the Marketing Director at Alta Cycling, the parent company of Diamondback, Raleigh, Redline, Haibike, and IZIP. Jill has experience working in the outdoor industry for brands such as K2 and The North Face, as well as at non-profits such as the Leukemia & Lymphoma Society’s Team In Training where she managed their Triathlon and Cycle teams. Originally hailing from Chicago, Jill takes full advantage of Seattle’s adventurous spirit, and enjoys bringing her passion for the outdoors to the community.

Other Episodes

Episode 152

November 25, 2020 00:35:06
Episode Cover

Steve Matous, NICA

The year 2020 will forever be defined for outdoor recreation with the word “Boom.” That’s especially true in cycling. In April, bike sales grew...

Listen

Episode 105

October 14, 2019 00:18:10
Episode Cover

105: *Expert Spotlight* : Amazon Expert Larry Pluimer Connects Recent Amazon Updates to Specialty Businesses Just in Time for Holiday

We’re excited to welcome back Friend of the Channel Mastery Podcast, Larry Pluimer of Indigitous.com, an Amazon advertising and services agency that provides brands...

Listen

Episode 160

February 09, 2021 00:26:45
Episode Cover

Mastering your Multi-Channel Mix through Authentic Content, Insights into the Future of Consumer Shows and More with Scott Brady, Overland International

Episode Highlights: Learn how Overland International is utilizing a multi-channel approach to marketing - print, podcasting, online, email - to connect with its customers....

Listen