Replay of Outdoor Retailer The Weekly Chat Webcast with Doug Schnitzpahn and Kristin Carpenter

Episode 142 August 13, 2020 01:06:05
Replay of Outdoor Retailer The Weekly Chat Webcast with  Doug Schnitzpahn and Kristin Carpenter
Channel Mastery
Replay of Outdoor Retailer The Weekly Chat Webcast with Doug Schnitzpahn and Kristin Carpenter

Aug 13 2020 | 01:06:05

/

Hosted By

Kristin Carpenter

Show Notes

This Channel Mastery episode originally aired as a live webcast produced by Outdoor Retailer in late June 2020. The webcast, The Weekly Chat, is an extension of The Weekly, a digital magazine for Outdoor Retailer. It launched in the face of the pandemic and economic shutdown and was very well attended by Outdoor Retailer’s audience. 

Channel Mastery host, Kristin Carpenter, was asked to appear on the show with Doug Schnitzpahn to discuss the battle for trust, and engagement, and how more traditional media institutions can serve today's ever evolving consumer as they search to build trust and community online. 

Traditional media entities are searching for ways to bring value to their audiences and readerships. Let’s face it - media is being disrupted in a big way and has been for the past few years. People are continually re-trained to expect both content and community to be presented in new ways and on new channels, and this evolution is not slowing down.

There isn’t a playbook for the pandemic and now recession so it’s our responsibility as business leaders to listen to and watch where the consumers are going, how they’re getting there, and adjust our way of thinking to best serve that North Star - our target consumers/shoppers.  

Doug and Kristin dive in on this topic as it pertains to the discovery facet of the consumer decision journey. 

Doug Schnitzpahn is an experienced innovative freelance writer, editor, and team leader with a demonstrated history of working in the publishing industry. He is skilled in Journalism, Corporate Communications, Social Media, Digital Media, and Editing. Doug is a strong media and communication professional with a Master of Fine Arts - MFA focused in Creative Writing from University of Washington.

Other Episodes

Episode 167

May 07, 2021 00:36:55
Episode Cover

The Camber Outdoors Team and Kristin Carpenter discuss Tools to Meet the Moment

Episode Highlights: Host, Kristin Carpenter, sits down with Renita Smith and Emily Newman to offer a look at the tools Camber Outdoors offers to...

Listen

Episode

March 30, 2023 00:29:59
Episode Cover

Cycling, Entrepreneurship, and Native American Communities with Dr. Len Necefer.

In this episode, our guest is Dr. Len Necefer, Ph.D., CEO & Founder of NativesOutdoors – a native-owned athletic and creative collective. The company...

Listen

Episode 163

March 18, 2021 00:47:54
Episode Cover

Encore Episode, replay of Jennifer Kriske, Machines for Freedom

Description: For this week’s show, we’re replaying our MOST downloaded show ever in four plus years of Channel Mastery - the Jennifer Kriske, Machines...

Listen