Replay of Outdoor Retailer The Weekly Chat Webcast with Doug Schnitzpahn and Kristin Carpenter

Episode 142 August 13, 2020 01:06:05
Replay of Outdoor Retailer The Weekly Chat Webcast with  Doug Schnitzpahn and Kristin Carpenter
Channel Mastery
Replay of Outdoor Retailer The Weekly Chat Webcast with Doug Schnitzpahn and Kristin Carpenter

Aug 13 2020 | 01:06:05

/

Hosted By

Kristin Carpenter

Show Notes

This Channel Mastery episode originally aired as a live webcast produced by Outdoor Retailer in late June 2020. The webcast, The Weekly Chat, is an extension of The Weekly, a digital magazine for Outdoor Retailer. It launched in the face of the pandemic and economic shutdown and was very well attended by Outdoor Retailer’s audience. 

Channel Mastery host, Kristin Carpenter, was asked to appear on the show with Doug Schnitzpahn to discuss the battle for trust, and engagement, and how more traditional media institutions can serve today's ever evolving consumer as they search to build trust and community online. 

Traditional media entities are searching for ways to bring value to their audiences and readerships. Let’s face it - media is being disrupted in a big way and has been for the past few years. People are continually re-trained to expect both content and community to be presented in new ways and on new channels, and this evolution is not slowing down.

There isn’t a playbook for the pandemic and now recession so it’s our responsibility as business leaders to listen to and watch where the consumers are going, how they’re getting there, and adjust our way of thinking to best serve that North Star - our target consumers/shoppers.  

Doug and Kristin dive in on this topic as it pertains to the discovery facet of the consumer decision journey. 

Doug Schnitzpahn is an experienced innovative freelance writer, editor, and team leader with a demonstrated history of working in the publishing industry. He is skilled in Journalism, Corporate Communications, Social Media, Digital Media, and Editing. Doug is a strong media and communication professional with a Master of Fine Arts - MFA focused in Creative Writing from University of Washington.

Other Episodes

Episode 123

March 03, 2020 00:52:55
Episode Cover

123: Aimee Ross, Director of Bike Bentonville

It wasn’t long ago that the only thing we knew about Bentonville was that it was home to Walmart’s headquarters. Now in 2020, this...

Listen

Episode 177

January 14, 2022 00:27:40
Episode Cover

Keith Bornholtz, Gathr Outdoors

  Episode Highlights: Hear how Gathr Outdoors rebranded and expanded its offerings with numerous acquisitions   CEO, Keith Bornholtz does a deep dive into his leadership...

Listen

Episode 146

September 11, 2020 00:47:43
Episode Cover

The Inside Line on the Launch & Experience of the Multi-Channel Marketing Academy, with Rick Saez of the Outdoor Biz podcast

A few weeks ago, I had the honor of doing my second interview for the Outdoor Biz podcast, a show produced by podcast leader...

Listen