Episode Highlights:
Welcome to another season of Channel Mastery! This episode featuring Robin Thurston, CEO of Outside is our inaugural episode of season four. We can’t wait to offer another season of Channel Mastey, presented by Verde Brand Communications.
Robin is the CEO of Outside, the world’s leading creator of active lifestyle content and experiences. Formerly known as Pocket Outdoor Media, Robin acquired Outside along with other companies such as OutsideTV, Gaia GPS, AthleteReg and Peloton magazine in February 2021. To say I was excited to interview him is an understatement. Through these acquisitions and a major rebranding, Robin and the Outside team have created an incredible content ecosystem that is changing the experiential and outdoor media market and single handedly modernizing journalism.
On the episode, he shares how their strong content enables them to create data that leads to personalization and ultimately converts to membership and a tailored consumer experience. We touch on the consumer behavior shifts that took place in 2020 and how Outside is focused on connecting and engaging with newcomers to the outdoor industry.
As always, thanks for listening to Channel Mastery! Subscribe today to hear new episodes first all season long!
Robin Thurston is the CEO of Outside, the world's leading creator of active lifestyle content and experiences. Formerly known as Pocket Outdoor Media, Robin acquired Outside along with other companies such as OutsideTV, Gaia GPS, AthleteReg, and Peloton Magazine in February of 2021. Outside now reaches 70 million of the most active consumers across its web, print, podcast, social, video, and TV platforms. Before joining Outside, Robin ran a consumer genetics company called Helix in Silicon Valley, and co-founded and built MapMyFitness into one of the world’s largest open fitness tracking platforms. A Colorado-native, Robin resides in Boulder with his wife and three children.
Michelle Duffy, Director of Off-Road Events and Marketing for Life Time leads a small and mighty team with huge hearts and a huge commitment...
Featuring: Kristin Carpenter is the founder of Verde Brand Communications and the host of the Channel Mastery podcast. She earned her stripes in the...
This episode is Part II of a series on Consumer Psychology through the Coronavirus crisis and beyond. It is in connection with Channel Mastery...