Robin Thurston, Outside

Episode 164 April 09, 2021 00:45:12
Robin Thurston, Outside
Channel Mastery
Robin Thurston, Outside

Apr 09 2021 | 00:45:12

/

Hosted By

Kristin Carpenter

Show Notes

Episode Highlights:

Welcome to another season of Channel Mastery! This episode featuring Robin Thurston, CEO of Outside is our inaugural episode of season four. We can’t wait to offer another season of Channel Mastey, presented by Verde Brand Communications. 

Robin is the CEO of Outside, the world’s leading creator of active lifestyle content and experiences. Formerly known as Pocket Outdoor Media, Robin acquired Outside along with other companies such as OutsideTV, Gaia GPS, AthleteReg and Peloton magazine in February 2021. To say I was excited to interview him is an understatement. Through these acquisitions and a major rebranding, Robin and the Outside team have created an incredible content ecosystem that is changing the experiential and outdoor media market and single handedly modernizing journalism. 

On the episode, he shares how their strong content enables them to create data that leads to personalization and ultimately converts to membership and a tailored consumer experience. We touch on the consumer behavior shifts that took place in 2020 and how Outside is focused on connecting and engaging with newcomers to the outdoor industry.

As always, thanks for listening to Channel Mastery! Subscribe today to hear new episodes first all season long!

Robin Thurston is the CEO of Outside, the world's leading creator of active lifestyle content and experiences. Formerly known as Pocket Outdoor Media, Robin acquired Outside along with other companies such as OutsideTV, Gaia GPS, AthleteReg, and Peloton Magazine in February of 2021. Outside now reaches 70 million of the most active consumers across its web, print, podcast, social, video, and TV platforms. Before joining Outside, Robin ran a consumer genetics company called Helix in Silicon Valley, and co-founded and built MapMyFitness into one of the world’s largest open fitness tracking platforms. A Colorado-native, Robin resides in Boulder with his wife and three children.

Other Episodes

Episode 114

December 12, 2019 00:46:52
Episode Cover

114: Jim Niehues, The Man Behind the Maps + Todd Bennett and Ben Farrow of Open Road Ski Company

Algorithms have their place, but for specialty/artisan brands, emotive storytelling and a human over algorithm approach will continue to win the day. My guests...

Listen

Episode 104

October 08, 2019 00:40:30
Episode Cover

104: The Evolving Equation of Retail Math And The Air War & Ground War That Supports It Today

On this episode of Channel Mastery, Specialty Retailer and Outdoor Industry Icon, Wes Allen, and I discuss the evolving equation of retail math. Retail...

Listen

Episode 142

August 13, 2020 01:06:05
Episode Cover

Replay of Outdoor Retailer The Weekly Chat Webcast with Doug Schnitzpahn and Kristin Carpenter

This Channel Mastery episode originally aired as a live webcast produced by Outdoor Retailer in late June 2020. The webcast, The Weekly Chat, is...

Listen