119: Rick Saez, The Outdoor Biz Podcast

My guest today, Rick Saez, is host of The Outdoor Biz Podcast, and the author of a new book entitled, Trails to the Top: Outdoor Adventure Insider Stories and Advice to Manage Business and Grow Careers, which took form using the content from his first 65 episodes podcast episodes. 

Obviously, I’m a huge proponent of podcasts as a messaging, discovery, engagement and even conversion channel for consumers today. That’s become Rick’s specialty - helping brands use podcasts to do just that.

In this episode, Rick and I explore the benefits and reach of podcasts, and how to best use one to amplify your brand message and create unique brand experiences for your target shoppers. 

Yes, a podcast about podcasting is meta, but what better medium to learn what’s working best today for this fast-growing marketing medium? Podcasts are evolving and growing faster than we realize and the most exciting thing about them is how much content can be pushed across multiple platforms from each episode. 

Listen in to hear how Rick and his team are expanding their reach and offer resources to help you get your podcast off to a great start. 

Rick Saez is an avid Outdoor Adventurer a 30+ year career in the outdoor industry. He’s held leadership roles with iconic brands such as Montbell, Eagle Creek, JanSport Dana Design and Lowepro. He is Founder, producer and host of the Outdoor Biz Podcast and author of Trails to the Top: Outdoor Adventure Insider Stories and Advice to Manage Business and Grow Careers.