119: Rick Saez, The Outdoor Biz Podcast

Episode 119 February 04, 2020 00:29:08
119: Rick Saez, The Outdoor Biz Podcast
Channel Mastery
119: Rick Saez, The Outdoor Biz Podcast

Feb 04 2020 | 00:29:08

/

Hosted By

Kristin Carpenter

Show Notes

My guest today, Rick Saez, is host of The Outdoor Biz Podcast, and the author of a new book entitled, Trails to the Top: Outdoor Adventure Insider Stories and Advice to Manage Business and Grow Careers, which took form using the content from his first 65 episodes podcast episodes. 

 

Obviously, I’m a huge proponent of podcasts as a messaging, discovery, engagement and even conversion channel for consumers today. That’s become Rick’s specialty - helping brands use podcasts to do just that.

 

In this episode, Rick and I explore the benefits and reach of podcasts, and how to best use one to amplify your brand message and create unique brand experiences for your target shoppers. 

 

Yes, a podcast about podcasting is meta, but what better medium to learn what’s working best today for this fast-growing marketing medium? Podcasts are evolving and growing faster than we realize and the most exciting thing about them is how much content can be pushed across multiple platforms from each episode. 

 

Listen in to hear how Rick and his team are expanding their reach and offer resources to help you get your podcast off to a great start. 

 

Rick Saez is an avid Outdoor Adventurer a 30+ year career in the outdoor industry. He’s held leadership roles with iconic brands such as Montbell, Eagle Creek, JanSport Dana Design and Lowepro. He is Founder, producer and host of the Outdoor Biz Podcast and author of Trails to the Top: Outdoor Adventure Insider Stories and Advice to Manage Business and Grow Careers.

Other Episodes

Episode 194

September 01, 2022 00:37:48
Episode Cover

Reinventing Retail & the Consumer Experience with OmniTalk’s Anne Mezzenga

Guest: Anne Mezzenga is a Top 100 Retail Influencer, podcast host, and the Co-CEO of Omnitalk Retail, a post she shares with Chris Walton....

Listen

Episode 153

December 05, 2020 00:29:06
Episode Cover

Eric Porter, Diamondback

Eric Porter is a professional mountain biker that I have worked with over the years in a variety of different ways. At the end...

Listen

Episode 149

November 03, 2020 00:34:15
Episode Cover

Nancy Guinn, Dog Krazy

Hello my friends and welcome to episode 149 of the Channel Mastery podcast.  It’s the end of October 2020 as I’m recording this -...

Listen