Jason Blevins, The Colorado Sun

Show Highlights:

We’re excited to welcome Jason Blevins as we discuss what sparked him to start The Colorado Sun, a member-owned public benefit corporation, and his career covering the outdoor industry on the Western Slope of Colorado. We discuss his recent article about the optimistic outlook for the ski industry based on the demand for ski lift infrastructure in the US.

As a result of the pandemic, the outdoor industry was granted its wishes of increased participation and diversity in a matter of months. So far, we haven’t seen a drop in engagement. The challenge now for the outdoor industry is how do we sustain that growth and demand? Jason’s solution is to welcome and embrace these newcomers - they are the next generation of public lands advocates and the key to long-term growth.

Join us as we take a dive into trends and predictions for the outdoor industry in 2022, including the challenges and opportunities outdoor-related businesses are facing.  The days of cheap labor are over and to adapt, businesses will need to provide livable wages and affordable housing for employees, especially in the light of soaring housing prices in rural communities.