Show Highlights:
NFTs, also known as non-fungible tokens, are dominating the news and now the outdoor recreation market. In this episode, I sit down with the co-founder of Bike Club NFT, Tyler Benedict, and ambassador, Louise Vardaman to talk about how the community was started and how others can get involved.
Bike Club NFT is a new community concept that pairs nonfungible tokens with real-world benefits. It begins with bike rider artwork created by Rich Mitch, a ten-year creative in the bike industry space. Each piece of art serves as unique owner access to Bike Club NFT.
In February Bike Club NFT is developing a collection of 10,000 unique bike club NFTs. The artwork will be an even mix of male and female avatars with various skin tones, along with a few surprises. They will give the community exclusive access to fitness training, product sneak peeks, global scavenger hunts, and gear.
Episode Highlights: W.L. Gore’s Global Sales and Marketing Leader for the Fabrics Division, Nora Stowell, and Global Technical Leader for the Consumer Fabrics, Matthew...
Episode Highlights: Hear how the welcoming and engaged community of Veloclub is fueling their membership growth Abby Mickey shares her personal story against inequality...
This Channel Mastery episode originally aired as a live webcast produced by Outdoor Retailer in late June 2020. The webcast, The Weekly Chat, is...