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Show Highlights:
NFTs, also known as non-fungible tokens, are dominating the news and now the outdoor recreation market. In this episode, I sit down with the co-founder of Bike Club NFT, Tyler Benedict, and ambassador, Louise Vardaman to talk about how the community was started and how others can get involved.
Bike Club NFT is a new community concept that pairs nonfungible tokens with real-world benefits. It begins with bike rider artwork created by Rich Mitch, a ten-year creative in the bike industry space. Each piece of art serves as unique owner access to Bike Club NFT.
In February Bike Club NFT is developing a collection of 10,000 unique bike club NFTs. The artwork will be an even mix of male and female avatars with various skin tones, along with a few surprises. They will give the community exclusive access to fitness training, product sneak peeks, global scavenger hunts, and gear.
This episode is Part II of a series on Consumer Psychology through the Coronavirus crisis and beyond. It is in connection with Channel Mastery...
In the crisis, innovation and deep meaning continue to emerge. And I’m honored to be able to facilitate conversations that are fueling collaboration and...
Michelle Duffy, Director of Off-Road Events and Marketing for Life Time leads a small and mighty team with huge hearts and a huge commitment...
