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Show Highlights:
NFTs, also known as non-fungible tokens, are dominating the news and now the outdoor recreation market. In this episode, I sit down with the co-founder of Bike Club NFT, Tyler Benedict, and ambassador, Louise Vardaman to talk about how the community was started and how others can get involved.
Bike Club NFT is a new community concept that pairs nonfungible tokens with real-world benefits. It begins with bike rider artwork created by Rich Mitch, a ten-year creative in the bike industry space. Each piece of art serves as unique owner access to Bike Club NFT.
In February Bike Club NFT is developing a collection of 10,000 unique bike club NFTs. The artwork will be an even mix of male and female avatars with various skin tones, along with a few surprises. They will give the community exclusive access to fitness training, product sneak peeks, global scavenger hunts, and gear.
In this Channel Mastery episode, I had the opportunity to speak with Kristi Mohn and Gabbi Adams, two of the women leading the charge...
This episode is the second installment following the panel I led for Outdoor Industry Association (OIA) and the Snowsports Industries of America (SIA) focusing...
Episode Highlights: Live Feisty founder, Sara Gross, shares how creating content that fits their ever-evolving target consumer and staying connected with that consumer has...
