LifeHandle Inventor and Co-Founder, Joe Wold

Episode 172 June 18, 2021 00:21:09
LifeHandle Inventor and Co-Founder, Joe Wold
Channel Mastery
LifeHandle Inventor and Co-Founder, Joe Wold

Jun 18 2021 | 00:21:09

/

Hosted By

Kristin Carpenter

Show Notes

Episode Highlights:

 

Description:

I have been looking forward to introducing Joe Wold, inventor and Co-founder of LifeHandle to the Channel Mastery audience because he offers a very unique pandemic story. Like so many brands and specialty retailers, LifeHandle experienced supply chain issues in 2020 when they were expected to officially launch their first product. Rather than hiding under a rock, they shifted gears and introduced a Kickstarter campaign to ensure their product was introduced to the market and that they stayed in touch with their target consumers. 

Through the Kickstarter campaign, they were able to tell the story behind product development, Joe’s personal need for it after a car crash and they actually discovered new uses and audiences perfect for the product. I’ve always thought the Kickstarter platform allows brands to get closer to your audience than traditional avenues and LifeHandle proves this to be true. Along with details of the Kickstarter campaign, you’ll also hear about LIfeHandle’s experience adding an influencer program to their brand and the discoveries made from that experience. 

As always, thanks for listening. Enjoy the show!

Joe Wold is the inventor and Co-Founder of LifeHandle, a carrying assist and dog leash company that makes everyday life and adventures a little bit more enjoyable and a lot more comfortable. Joe is a geologist by training but has always been a tinkerer to make solutions for common problems. Joe grew up in Wyoming and is an avid fisherman, skier, mountain biker, hunter, and lover of the great outdoors. He lives in Boston with his wife Chelsey and two children, Wells and Tucker, and their Chocolate Lab, Bruin.

Other Episodes

Episode 111

November 26, 2019 00:52:29
Episode Cover

111: Annelise Loevlie, CEO, Icelantic Skis

Annelise Loevlie, CEO at Icelantic Skis - This episode co-produced by Verde Brand Communications and the Snowsports Industries of America (SIA) Unless you’ve been...

Listen

Episode 166

April 16, 2021 00:37:57
Episode Cover

Live Feisty’s founder, Sara Gross, on the importance of knowing your target audience

Episode Highlights:   Live Feisty founder, Sara Gross, shares how creating content that fits their ever-evolving target consumer and staying connected with that consumer has...

Listen

Episode 158

January 22, 2021 00:56:21
Episode Cover

Kim Miller, SCARPA North America

Kim Miller, CEO of SCARPA North America and a revered friend of mine and client of Verde Brand Communications is our guest today on...

Listen