LifeHandle Inventor and Co-Founder, Joe Wold

Episode 172 June 18, 2021 00:21:09
LifeHandle Inventor and Co-Founder, Joe Wold
Channel Mastery
LifeHandle Inventor and Co-Founder, Joe Wold

Jun 18 2021 | 00:21:09

/

Hosted By

Kristin Carpenter

Show Notes

Episode Highlights:

 

Description:

I have been looking forward to introducing Joe Wold, inventor and Co-founder of LifeHandle to the Channel Mastery audience because he offers a very unique pandemic story. Like so many brands and specialty retailers, LifeHandle experienced supply chain issues in 2020 when they were expected to officially launch their first product. Rather than hiding under a rock, they shifted gears and introduced a Kickstarter campaign to ensure their product was introduced to the market and that they stayed in touch with their target consumers. 

Through the Kickstarter campaign, they were able to tell the story behind product development, Joe’s personal need for it after a car crash and they actually discovered new uses and audiences perfect for the product. I’ve always thought the Kickstarter platform allows brands to get closer to your audience than traditional avenues and LifeHandle proves this to be true. Along with details of the Kickstarter campaign, you’ll also hear about LIfeHandle’s experience adding an influencer program to their brand and the discoveries made from that experience. 

As always, thanks for listening. Enjoy the show!

Joe Wold is the inventor and Co-Founder of LifeHandle, a carrying assist and dog leash company that makes everyday life and adventures a little bit more enjoyable and a lot more comfortable. Joe is a geologist by training but has always been a tinkerer to make solutions for common problems. Joe grew up in Wyoming and is an avid fisherman, skier, mountain biker, hunter, and lover of the great outdoors. He lives in Boston with his wife Chelsey and two children, Wells and Tucker, and their Chocolate Lab, Bruin.

Other Episodes

Episode 145

September 03, 2020 00:49:05
Episode Cover

Andy Inman and Chris Young, Springs Wealth Group

As we’re in the year of pivoting, quickly shifting consumer behaviors and uncertainty, I thought my guests today from the Springs Wealth Group would...

Listen

Episode 134

May 08, 2020 00:25:32
Episode Cover

Kristin Carpenter, Announcing the Launch of Multi-Channel Marketing Academy

“The consumer is the channel,” said Mike Massey of Locally. He’s absolutely right, and with COVID-19 creating new consumer behavior dynamics weekly, it’s even...

Listen

Episode 154

December 11, 2020 01:00:28
Episode Cover

Earl B. Hunter, Black Folks Camp Too

Earl Hunter, President and founder of Black Folks Camp Too joins Kristin Carpenter and Alice Baker on this episode of Channel Mastery.  Black Folks...

Listen