LifeHandle Inventor and Co-Founder, Joe Wold

Episode 172 June 18, 2021 00:21:09
LifeHandle Inventor and Co-Founder, Joe Wold
Channel Mastery
LifeHandle Inventor and Co-Founder, Joe Wold

Jun 18 2021 | 00:21:09

/

Hosted By

Kristin Carpenter

Show Notes

Episode Highlights:

 

Description:

I have been looking forward to introducing Joe Wold, inventor and Co-founder of LifeHandle to the Channel Mastery audience because he offers a very unique pandemic story. Like so many brands and specialty retailers, LifeHandle experienced supply chain issues in 2020 when they were expected to officially launch their first product. Rather than hiding under a rock, they shifted gears and introduced a Kickstarter campaign to ensure their product was introduced to the market and that they stayed in touch with their target consumers. 

Through the Kickstarter campaign, they were able to tell the story behind product development, Joe’s personal need for it after a car crash and they actually discovered new uses and audiences perfect for the product. I’ve always thought the Kickstarter platform allows brands to get closer to your audience than traditional avenues and LifeHandle proves this to be true. Along with details of the Kickstarter campaign, you’ll also hear about LIfeHandle’s experience adding an influencer program to their brand and the discoveries made from that experience. 

As always, thanks for listening. Enjoy the show!

Joe Wold is the inventor and Co-Founder of LifeHandle, a carrying assist and dog leash company that makes everyday life and adventures a little bit more enjoyable and a lot more comfortable. Joe is a geologist by training but has always been a tinkerer to make solutions for common problems. Joe grew up in Wyoming and is an avid fisherman, skier, mountain biker, hunter, and lover of the great outdoors. He lives in Boston with his wife Chelsey and two children, Wells and Tucker, and their Chocolate Lab, Bruin.

Other Episodes

Episode 135

May 21, 2020 00:46:51
Episode Cover

Garrett Finney, CEO & founder of Taxa Outdoors

Outdoor recreation will be a healer for all of us post pandemic and through the recovery of the recession. Taxa Outdoors is a revered...

Listen

Episode 200

December 15, 2022 00:44:24
Episode Cover

Supporting Founders of Color in the Outdoor Recreation Industry - Dan Kihanya of Path Ahead Ventures from REI

Welcome to the 200th episode of the Channel Mastery podcast.  Today’s guest is Dan Kihanya, Director of Corporate Development and Investment with REI. Dan...

Listen

Episode 139

June 30, 2020 00:34:09
Episode Cover

Matt Heitmann, Chief Marketing Officer at Pro’s Closet

The Pro’s Closet continues to revolutionize the way people buy bikes. The company offers a very innovative channel strategy that enables consumers to buy...

Listen