Encore Episode, replay of Jennifer Kriske, Machines for Freedom

Episode 163 March 18, 2021 00:47:54
Encore Episode, replay of Jennifer Kriske, Machines for Freedom
Channel Mastery
Encore Episode, replay of Jennifer Kriske, Machines for Freedom

Mar 18 2021 | 00:47:54

/

Hosted By

Kristin Carpenter

Show Notes

Description:

For this week’s show, we’re replaying our MOST downloaded show ever in four plus years of Channel Mastery - the Jennifer Kriske, Machines for Freedom show, originally released as episode 118 in January 2020.

Jennifer is founder and CEO of Machines for Freedom, a very specialized, very awesome women’s cycling apparel brand. Her entrepreneurial spirit and approach showcases a spirit and drive to serve her target consumer. She does that through the right mix of channels, remarkable content and a comfort around putting a continued stake in the ground with inclusivity. She was a groundbreaking leader in this regard and I am completely inspired by her. 

Her message in this episode is one that should really resonate with the specialty business community served with Channel Mastery. 

Enjoy this encore episode, and know that within a couple of weeks, Channel Mastery will enter a new season with a stellar line-up of guests. We’re up-leveling the show to be the vehicle you need to know what’s working and what’s not to serve your focal consumer today. 

Jennifer Kriske is Founder of Machines for Freedom, a high quality, high performance, women’s cycling apparel company. Prior to Machines for Freedom, she held positions ranging from entertainment media and hotel and restaurant design. In the midst of designing restaurants, she took up cycling and realized the need for kits that were more specifically designed for women.

Machines for Freedom launched in 2014 and immediately created palpable changes in the cycling world which has led to an industry-wide shift in the way cycling apparel is designed and marketed. Machines For Freedom not only proved to the industry that an entire market exists, but the company innovated and elevated cycling apparel for women in a way no other brand has, while building a strong and organic community riders who support each other, challenge themselves, and spread good vibes.

Other Episodes

Episode 125

March 14, 2020 00:20:10
Episode Cover

Kristin Carpenter, Proactive Communications through a Fast-Moving Crisis

Kristin Carpenter, host of the Channel Mastery podcast and CEO/Founder of Verde Brand Communications, is offering a second episode with current best practices (as...

Listen

Episode 146

September 11, 2020 00:47:43
Episode Cover

The Inside Line on the Launch & Experience of the Multi-Channel Marketing Academy, with Rick Saez of the Outdoor Biz podcast

A few weeks ago, I had the honor of doing my second interview for the Outdoor Biz podcast, a show produced by podcast leader...

Listen

Episode 142

August 13, 2020 01:06:05
Episode Cover

Replay of Outdoor Retailer The Weekly Chat Webcast with Doug Schnitzpahn and Kristin Carpenter

This Channel Mastery episode originally aired as a live webcast produced by Outdoor Retailer in late June 2020. The webcast, The Weekly Chat, is...

Listen