Show Highlights:
We are excited to have Liza Amlani on to discuss accelerating speed to market in the retail space, how to successfully address inefficiencies by limiting waste and using customer-focused digital technologies across channels in the retail space, the importance of preparing for unprecedented events like COVID-19, and more. In a rapidly changing climate such as the one we live in, it is vital for companies to be confident in making swift changes to their business in order to ensure longevity.
Traditionally, companies debuted new products once or twice a year in conjunction with industry trade shows, but times are changing. Today’s consumers want new products to be delivered fast and within their timeframe, and they also want their products to be sustainable. As it stands now, legacy brands seem to face challenges in meeting these demands. During the pandemic, we also saw that many companies are unprepared for massive events that impact production. With climate change, retail production will continue to be impacted in the future, so companies need to think ahead to meet these challenges. Join us to hear the advice Liza gives to retailers and other companies to help them be prepared for unpredictability, and at the forefront of the industry in a fast paced world.
This Channel Mastery episode originally aired as a live webcast produced by Outdoor Retailer in late June 2020. The webcast, The Weekly Chat, is...
Episode Highlights: Rach McBride, a non-binary pro-athlete, shares how they use their platform to be a vehicle for positive change and how brands can...
It’s solocast time, Channel Masters! In this show, we’re going to deep dive on three things you need to know for 2020 when it...