Show Highlights:
In this episode of Channel Mastery, I chat with Shane Kinkennon - an executive coach and master facilitator. Shane knows a lot about how wise business leaders respond to the pressure to change. We asked him to explain what exactly he observes from his CEO-level clients. He makes a compelling case that now is the time for brand leaders to think not only about the mechanics of adapting to change but the ins and outs of how they lead their teams and employees.
Shane argues that brands can’t wait until insane external pressures are in the rear-view mirror. To the contrary, the brands that will effectively adapt today and go on to sustain competitive advantage are helmed by leaders who invest their days not in infrastructure, system, and process, but what matters most: their people.
Today’s guest is Alison Tetrick - professional cyclist, biochemist, storyteller, and entrepreneur. Alison is also a global ambassador focusing on brand activation, product development,...
In this episode of Channel Mastery, I am joined by Andrew Osborn. Andrew became the VP of Brand Creative at Outdoor Research, a beloved...
Today, Verde launches the first of a regular monthly episode series featuring resources and solutions to ensure people of color are more comfortable identifying...