I’m delighted to introduce Tim Parr, CEO and Founder of CADDIS, to the show as we evaluate the founding story of his eyewear brand - an online direct-to-consumer platform, business wholesaler, and brick-and-mortar store. We discuss turning a product into a platform by going against the grain in the “age business” and how the market is reacting.
In this episode, we dive into fear of aging that helps to drive Tim and the business, data around the 50 plus age market of consumers, growing an omnichannel, and more. “We want to build the world's best lifestyle aging brand,” and why a self-identifier brand (like YETI) can grow even during a global pandemic.
Tim gleams insight into the brand consciousness of CADDIS and how their glasses are ultimately helping people be themselves.
Tyler Benedict, founder and publisher of Bikerumor.com, is my guest this week on Channel Mastery. Eleven-plus years ago, Tyler started Bikerumor.com and during that...
This episode of the Channel Mastery podcast is jointly produced by Verde Brand Communications and SNEWSnet.com. Well, we’re in it - welcome to Holiday,...
Guest: Adam Cramer is the founding Executive Director and present CEO of Outdoor Alliance, a national coalition of outdoor recreation advocacy groups that has...