I’m delighted to introduce Tim Parr, CEO and Founder of CADDIS, to the show as we evaluate the founding story of his eyewear brand - an online direct-to-consumer platform, business wholesaler, and brick-and-mortar store. We discuss turning a product into a platform by going against the grain in the “age business” and how the market is reacting.
In this episode, we dive into fear of aging that helps to drive Tim and the business, data around the 50 plus age market of consumers, growing an omnichannel, and more. “We want to build the world's best lifestyle aging brand,” and why a self-identifier brand (like YETI) can grow even during a global pandemic.
Tim gleams insight into the brand consciousness of CADDIS and how their glasses are ultimately helping people be themselves.
The year 2020 will forever be defined for outdoor recreation with the word “Boom.” That’s especially true in cycling. In April, bike sales grew...
In this Channel Mastery episode, I had the opportunity to speak with Kristi Mohn and Gabbi Adams, two of the women leading the charge...
Episode Highlights: Inventor and Entrepreneur, Joe Wold shares the backstory behind LifeHandle, a versatile sling created to handle anything Hear how Kickstarter introduced the...