I’m delighted to introduce Tim Parr, CEO and Founder of CADDIS, to the show as we evaluate the founding story of his eyewear brand - an online direct-to-consumer platform, business wholesaler, and brick-and-mortar store. We discuss turning a product into a platform by going against the grain in the “age business” and how the market is reacting.
In this episode, we dive into fear of aging that helps to drive Tim and the business, data around the 50 plus age market of consumers, growing an omnichannel, and more. “We want to build the world's best lifestyle aging brand,” and why a self-identifier brand (like YETI) can grow even during a global pandemic.
Tim gleams insight into the brand consciousness of CADDIS and how their glasses are ultimately helping people be themselves.
Episode Highlights: Hear how the welcoming and engaged community of Veloclub is fueling their membership growth Abby Mickey shares her personal story against inequality...
Guest: Adam Cramer is the founding Executive Director and present CEO of Outdoor Alliance, a national coalition of outdoor recreation advocacy groups that has...
This episode is Part II of a series on Consumer Psychology through the Coronavirus crisis and beyond. It is in connection with Channel Mastery...