Tim Parr, CADDIS

Episode 185 March 29, 2022 00:40:35
Tim Parr, CADDIS
Channel Mastery
Tim Parr, CADDIS

Mar 29 2022 | 00:40:35

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Hosted By

Kristin Carpenter

Show Notes

Show Highlights:

I’m delighted to introduce Tim Parr, CEO and Founder of CADDIS, to the show as we evaluate the founding story of his eyewear brand - an online direct-to-consumer platform, business wholesaler, and brick-and-mortar store. We discuss turning a product into a platform by going against the grain in the “age business” and how the market is reacting. 

 

In this episode, we dive into fear of aging that helps to drive Tim and the business, data around the 50 plus age market of consumers, growing an omnichannel, and more. “We want to build the world's best lifestyle aging brand,” and why a self-identifier brand (like YETI) can grow even during a global pandemic.

Tim gleams insight into the brand consciousness of CADDIS and how their glasses are ultimately helping people be themselves. 

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