I’m delighted to introduce Tim Parr, CEO and Founder of CADDIS, to the show as we evaluate the founding story of his eyewear brand - an online direct-to-consumer platform, business wholesaler, and brick-and-mortar store. We discuss turning a product into a platform by going against the grain in the “age business” and how the market is reacting.
In this episode, we dive into fear of aging that helps to drive Tim and the business, data around the 50 plus age market of consumers, growing an omnichannel, and more. “We want to build the world's best lifestyle aging brand,” and why a self-identifier brand (like YETI) can grow even during a global pandemic.
Tim gleams insight into the brand consciousness of CADDIS and how their glasses are ultimately helping people be themselves.
Kim Miller, CEO of SCARPA North America and a revered friend of mine and client of Verde Brand Communications is our guest today on...
As Amazon Prime and Uber, along with other businesses committed to bringing convenience and personalization to today’s shopper, Chris Guillemet, CEO and co-founder of...
On today’s episode, we dive into the world of software as a service (SaaS) with the co-founder of one of my personal favorite apps...