Michelle Duffy, Life Time

Episode 155 December 23, 2020 00:47:19
Michelle Duffy, Life Time
Channel Mastery
Michelle Duffy, Life Time

Dec 23 2020 | 00:47:19

/

Hosted By

Kristin Carpenter

Show Notes

Michelle Duffy, Director of Off-Road Events and Marketing for Life Time leads a small and mighty team with huge hearts and a huge commitment to their event athletes. If you are a long-time listener of the podcast, you have likely heard me talk about my love for Leadville and other events that the team at Life Time puts on annually. If you haven’t heard me talk about it, episode 100 recaps the significance of the 2019 race for me personally and introduces Kimo Seymour, SVP of Operations at Life Time. Understanding my own personal love for the events they host, it was obviously unfortunate that almost every single event was cancelled due to the pandemic this year. 

 

What I am most proud of though in working with Michelle directly and Life Time as a client of Verde Brand Communications throughout the year, is that their team did not shy away from the public, they didn’t climb into the figurative holes each of us likely considered, even if just for a second. No - Life Time’s team immediately found ways to stay connected to their target consumers. They offered challenges to all groups of people to participate in, they rebranded in the midst of a pandemic, they raised unbelievable amounts of money for foundations and organizations within their racing communities and pivoted in so many more ways than you’d believe.

I cannot wait to see what the Life Time team does in 2021!

Michelle Duffy is the Director of Off-Road Events and Marketing for Life Time.

Other Episodes

Episode 123

March 03, 2020 00:52:55
Episode Cover

123: Aimee Ross, Director of Bike Bentonville

It wasn’t long ago that the only thing we knew about Bentonville was that it was home to Walmart’s headquarters. Now in 2020, this...

Listen

Episode 125

March 14, 2020 00:20:10
Episode Cover

Kristin Carpenter, Proactive Communications through a Fast-Moving Crisis

Kristin Carpenter, host of the Channel Mastery podcast and CEO/Founder of Verde Brand Communications, is offering a second episode with current best practices (as...

Listen

Episode 167

May 07, 2021 00:36:55
Episode Cover

The Camber Outdoors Team and Kristin Carpenter discuss Tools to Meet the Moment

Episode Highlights: Host, Kristin Carpenter, sits down with Renita Smith and Emily Newman to offer a look at the tools Camber Outdoors offers to...

Listen