Steve Lee of Hot Chillys on Brand Positioning, MAP, and the Retail Season Ahead

Episode 201 December 22, 2022 00:33:46
Steve Lee of Hot Chillys on Brand Positioning, MAP, and the Retail Season Ahead
Channel Mastery
Steve Lee of Hot Chillys on Brand Positioning, MAP, and the Retail Season Ahead

Dec 22 2022 | 00:33:46

/

Hosted By

Kristin Carpenter

Show Notes

Today’s guest is Steve Lee, President of US Sales at Hot Chillys, a legacy outdoor recreation brand that has been leading the winter sports apparel industry since 1985. Their performance base layers include socks, leggings, turtlenecks, fleece, and accessory products, focusing on comfort and fun. Hot Chillys offers a comprehensive line of apparel for men, women, and children using next-level materials for seamless comfort, function, and fit.

In this episode, you’ll hear how Hot Chillys progressed through the pandemic and has seen its sales double, with consumers rebounding and getting back to enjoying winter sports. You will also hear about how the brand re-tooled its packaging to reflect the brand's sustainability efforts and how Hot Chillys pricing strategy at specialty retail, big box stores, and even online channels like Amazon has been managed and controlled. As they say at Hot Chillys, ‘if you're not having fun, it's just not worth it.’”

The Channel Mastery podcast is brought to you by Verde Brand Communications, a consumer-centric brand strategy, and communication agency serving the outdoor recreation industry.  Your host is Kristin Carpenter, Chief Strategy Officer, Founder, and Chair at Verde Brand Communications. Channel Mastery is sponsored by our partner Life Time, Inc., owner of the Sea Otter Classic and producer of the Sea Otter Classic Summit outdoor recreation executive gathering.

Discussion Points

Other Episodes

Episode 124

March 07, 2020 00:23:33
Episode Cover

124: *Special Episode* Crisis Communication For Your Business During The COVID-19 Outbreak

In this episode of the Channel Mastery podcast, I’m sharing a brand-new framework that the Verde Brand Communications team and I created for our...

Listen

Episode 138

June 18, 2020 00:42:37
Episode Cover

Kelly Ramirez, Founder and Chief Growth Officer, Prismatic

While consumer behaviors continue to shift, one trend is here to stay: Our consumer is just plain comfortable being online now, for the entire...

Listen

Episode 119

February 04, 2020 00:29:08
Episode Cover

119: Rick Saez, The Outdoor Biz Podcast

My guest today, Rick Saez, is host of The Outdoor Biz Podcast, and the author of a new book entitled, Trails to the Top:...

Listen