Andrew Osborn, Outdoor Research

Episode 156 January 08, 2021 00:39:27
Andrew Osborn, Outdoor Research
Channel Mastery
Andrew Osborn, Outdoor Research

Jan 08 2021 | 00:39:27

/

Hosted By

Kristin Carpenter

Show Notes

In this episode of Channel Mastery, I am joined by Andrew Osborn. Andrew became the VP of Brand Creative at Outdoor Research, a beloved Verde Brand Communications client, after years of working in creative studios and on the design side of advertising agencies. He started at Outdoor Research just weeks before Covid-19 hit the states and has played a pivotal role in rebranding and guiding creative efforts throughout 2020 and is leading the charge into 2021.

Outdoor Research proved to be the leader of innovation and product development when they pivoted their productions early in the pandemic to create their face masks. In this interview, we dive into Andrew’s past work, how they quickly shifted production in the pandemic, where OR is headed next, and what 2021 has in store for brand storytelling, consumer engagement, and hard goods marketing, and more.

With a background in design and interactive experience, Andrew Osborn isa creative director who blends passion and profession with a strategic focus in the athletics and outdoor industries. He currently serves as Vice President of Brand Creative at Outdoor Research.

Other Episodes

Episode 198

October 01, 2022 00:32:07
Episode Cover

evo’s Bryce Phillips on Brand Evolution and the Future of the Brand

Featuring: Bryce Phillips studied finance, juggling school while living in Whistler BC, skiing professionally for companies including Patagonia and K2, and chasing winters around...

Listen

Episode 104

October 08, 2019 00:40:30
Episode Cover

104: The Evolving Equation of Retail Math And The Air War & Ground War That Supports It Today

On this episode of Channel Mastery, Specialty Retailer and Outdoor Industry Icon, Wes Allen, and I discuss the evolving equation of retail math. Retail...

Listen

Episode 115

January 07, 2020 00:39:23
Episode Cover

115: Mike Massey and Teddy Schiavoni of Locally

Mike Massey and Teddy Schiavano of Locally are back on another Channel Mastery episode just in time to kick off the brand-new decade!  Locally...

Listen