In this episode of Channel Mastery, I am joined by Andrew Osborn. Andrew became the VP of Brand Creative at Outdoor Research, a beloved Verde Brand Communications client, after years of working in creative studios and on the design side of advertising agencies. He started at Outdoor Research just weeks before Covid-19 hit the states and has played a pivotal role in rebranding and guiding creative efforts throughout 2020 and is leading the charge into 2021.
Outdoor Research proved to be the leader of innovation and product development when they pivoted their productions early in the pandemic to create their face masks. In this interview, we dive into Andrew’s past work, how they quickly shifted production in the pandemic, where OR is headed next, and what 2021 has in store for brand storytelling, consumer engagement, and hard goods marketing, and more.
With a background in design and interactive experience, Andrew Osborn isa creative director who blends passion and profession with a strategic focus in the athletics and outdoor industries. He currently serves as Vice President of Brand Creative at Outdoor Research.
 
                        
                    The year 2020 will forever be defined for outdoor recreation with the word “Boom.” That’s especially true in cycling. In April, bike sales grew...
 
                        
                    Episode Highlights: Inventor and Entrepreneur, Joe Wold shares the backstory behind LifeHandle, a versatile sling created to handle anything Hear how Kickstarter introduced the...
 
                        
                    Show Highlights: During our conversation with Kimo, we discussed general trends around customer excitement with Life Time events, specifically Sea Otter Classic and Unbound,...