Andrew Osborn, Outdoor Research

Episode 156 January 08, 2021 00:39:27
Andrew Osborn, Outdoor Research
Channel Mastery
Andrew Osborn, Outdoor Research

Jan 08 2021 | 00:39:27

/

Hosted By

Kristin Carpenter

Show Notes

In this episode of Channel Mastery, I am joined by Andrew Osborn. Andrew became the VP of Brand Creative at Outdoor Research, a beloved Verde Brand Communications client, after years of working in creative studios and on the design side of advertising agencies. He started at Outdoor Research just weeks before Covid-19 hit the states and has played a pivotal role in rebranding and guiding creative efforts throughout 2020 and is leading the charge into 2021.

Outdoor Research proved to be the leader of innovation and product development when they pivoted their productions early in the pandemic to create their face masks. In this interview, we dive into Andrew’s past work, how they quickly shifted production in the pandemic, where OR is headed next, and what 2021 has in store for brand storytelling, consumer engagement, and hard goods marketing, and more.

With a background in design and interactive experience, Andrew Osborn isa creative director who blends passion and profession with a strategic focus in the athletics and outdoor industries. He currently serves as Vice President of Brand Creative at Outdoor Research.

Other Episodes

Episode 163

March 18, 2021 00:47:54
Episode Cover

Encore Episode, replay of Jennifer Kriske, Machines for Freedom

Description: For this week’s show, we’re replaying our MOST downloaded show ever in four plus years of Channel Mastery - the Jennifer Kriske, Machines...

Listen

Episode 123

March 03, 2020 00:52:55
Episode Cover

123: Aimee Ross, Director of Bike Bentonville

It wasn’t long ago that the only thing we knew about Bentonville was that it was home to Walmart’s headquarters. Now in 2020, this...

Listen

Episode 126

March 26, 2020 00:25:44
Episode Cover

Kristin Carpenter, Taking Steps Forward in this Paradigm Shift

This episode of the Channel Mastery podcast offes another installment of the series for effectively communicating as a specialty business during the Coronavirus crisis....

Listen