Data-Driven Decisions with Scott Buelter, CEO and President of Ascent360

Episode 191 August 09, 2022 00:32:11
Data-Driven Decisions with Scott Buelter, CEO and President of Ascent360
Channel Mastery
Data-Driven Decisions with Scott Buelter, CEO and President of Ascent360

Aug 09 2022 | 00:32:11

/

Hosted By

Kristin Carpenter

Show Notes

Featuring: 

As CEO and president, Scott Buelter guides Ascent360’s strategy and vision. His mission is to bring enterprise-level marketing capabilities to midsize businesses through a powerful CDP, allowing them to better understand their customers and achieve continual growth. Buelter draws upon his data analysis and digital marketing experience at companies such as Nike, Disney, Royal Caribbean, Loews Hotels, American Express and Samsung, as well as upon his academic background. Buelter received an MBA from the University of California–Irvine and a Bachelor of Science in economics from the University of San Diego, in addition to studying at the London School of Economics and the Institute of Education Sciences in Berlin and Vienna.

 

Show Highlights:

The current economic climate is volatile and at times confusing for consumers. This can make for a challenging time for brands and speciality retailers.  We were grateful when Scott wanted to come back on the podcast and talk about how brands can navigate the current times. Kicking off by talking about inflation and the importance of knowing how inflation will affect your consumers. He continued on with his recommendations on how leaders can end the year on a strong path forward. Leaving with his best piece of advice - taking data seriously and using data to make the best business decisions for your brand or retailer.

 

Related Links:

 

https://ascent360.com/

https://www.linkedin.com/company/ascent-crm/

https://www.linkedin.com/in/scottbuelter/

https://twitter.com/Ascent360

https://www.verdepr.com/

https://www.linkedin.com/in/kcarpediem/

 

Other Episodes

Episode 189

July 22, 2022 00:42:08
Episode Cover

Kimo Seymour, Life Time

Show Highlights:   During our conversation with Kimo, we discussed general trends around customer excitement with Life Time events, specifically Sea Otter Classic and Unbound,...

Listen

Episode 137

June 11, 2020 01:28:07
Episode Cover

Ryan Atkinson, SmartEtailing and Ben Barenholtz, Quivers

This episode of the Channel Mastery podcast was originally recorded as a webinar on April 30, 2020 as part of the Snowsports Industries of...

Listen

Episode 195

September 09, 2022 00:38:11
Episode Cover

Leta Kalfas on The Outdoor Industry Retail Space

Featuring: Leta Kalfas is the CEO and Founder of MTNSTUFF. Growing up in Ohio, Leta dreamt of a life surrounded by mountains, trees, and...

Listen