105: *Expert Spotlight* : Amazon Expert Larry Pluimer Connects Recent Amazon Updates to Specialty Businesses Just in Time for Holiday

We’re excited to welcome back Friend of the Channel Mastery Podcast, Larry Pluimer of Indigitous.com, an Amazon advertising and services agency that provides brands with strategies, services and intelligence to maximize sales and marketing opportunities with Amazon. Many of you know Larry as the first person to build an outdoor-lifestyle specific market on Amazon over a decade ago. 

Larry and his team make it their business to monitor and translate the many changes happening on the Amazon marketplace. Kristin and Larry spend this *Expert Spotlight* episode discussing the Patagonia lawsuit that made headlines in September, the environmental efforts and changes Amazon has committed to over the next 20 years and the updates to Amazon going into effect for Holiday, 2019. You do not want to miss this episode! 

Guest Profile: Larry Pluimer, a Channel Mastery VIP, is an Amazon Strategy Expert at Indigitous. The agency offers advertising and services that provide select brands and their investors with the strategies, services and intelligence necessary to maximize sales and marketing opportunities with Amazon.