Akvile DeFazio, AKvertise Inc.

Description:

• We are delighted to welcome back friend of the show and President of AKvertise, Akvile DeFazio. Akvile and I chat about trends in digital marketing space, iOS14’s effect on cookies, supply chain’s unexpected impacts, diversifying social advertising, and  more. Join us to learn from an industry leader in the digital marketing and social media space who works with brands like Thermos, Johnson & Johnson, and Postmates. 

• As someone who lives for connecting people bringing together consumers and brands is what Akvile DeFazio does best. Akvile founded AKvertise in 2014 as the culmination of her passions for social media, advertising, and helping businesses reach their goals by means of online marketing. In the past eight years, AKvertise has earned multiple accolades, including winning the best small agency award from the annual U.S. Social Media Awards in 2020 among others. As a conversion-driven marketer, Akvile is passionate about helping businesses expand their online visibility and reaching their goals.

Topics Covered:

•  iOS14 removing cookies, How supply chain is affecting schedules on editorials, Transparency with supply chains, managing client expectations, and being flexible, real-time data analysis, Amazon affect, diversifying social channels brands are targeting with, and pricing per channel.
• Pinterest, Snapchat, TikTok, Twitter, Quora, Reddit, industry trends and consolidation, tracking abilities, planning for the holidays, create internal goals, plan early and often, social media advertising, social media marketing, influencer marketing, online advertising, search engine advertising, paid social traffic, 
• Future is not about hypertargeting as personal data becomes harder to come by. Recommendations are to start early, plan ahead, and have advertising dialed. Track and code data appropriately to understand what audiences are finding interesting and using that tailor your message.