Jayson O’Mahoney, Gravel Cyclist

Episode 129 April 16, 2020 00:43:41
Jayson O’Mahoney, Gravel Cyclist
Channel Mastery
Jayson O’Mahoney, Gravel Cyclist

Apr 16 2020 | 00:43:41

/

Hosted By

Kristin Carpenter

Show Notes

I don’t know about you, but I’m very ready to talk about something other than COVID-19. My friend Jayson O’Mahoney, founder and publisher of Gravel Cyclist, offered to do his very first podcast interview with me. So, we’re offering that to you as a respite from the pandemic and ensuing recession. I’m also pretty bummed that I haven’t been able to be with my people - the gravel cycling community - due to the change in dates of the Belgium Waffle Ride (BWR) and most recently, the Dirty Kanza

 

Jayson, also known as JOM,  is a straight shooter and amazing storyteller. His passion, energy and honesty come through in droves in this show. Jayson loves to root for those riders out for an adventure, not to win. He holds a special place in his heart for the last-place finishers. I respect that! 

 

I’ve found a lot of value in the Gravel Cyclist’s gear reviews, as I’ve been in the market for a new gravel bike (that purchase is currently on hold, but it’s still very fun to research online and Jayson’t reviews are some of the best I’ve discovered). We address his approach to reviews, as well as his channel strategy to continue to grow the stoke and engagement of his audience. I hope you enjoy this break in Channel Mastery’s COVID-19 podcast series, and Verde’s COVID-19 resource page.

 

Jayson O’Mahoney, aka JOM, discovered cycling in 1991 and was instantly fascinated with biking technology. He’s called Gainesville, Florida home since 2004 but is originally from South Australia. JOM is the #1 contributor to the Gravel Cyclist website.

Other Episodes

Episode 161

February 16, 2021 00:33:08
Episode Cover

Jill Nazeer of Diamondback and Athlete Rach McBride on Inclusivity in the Outdoor and Cycling Industry

Episode Highlights: Rach McBride, a non-binary pro-athlete, shares how they use their platform to be a vehicle for positive change and how brands can...

Listen

Episode 110

November 19, 2019 00:42:37
Episode Cover

110: Peter Kearns, Vice President of Business Development, 180Commerce

This episode of the Channel Mastery podcast is jointly produced by Verde Brand Communications and SNEWSnet.com. Well, we’re in it - welcome to Holiday,...

Listen

Episode 166

April 16, 2021 00:37:57
Episode Cover

Live Feisty’s founder, Sara Gross, on the importance of knowing your target audience

Episode Highlights:   Live Feisty founder, Sara Gross, shares how creating content that fits their ever-evolving target consumer and staying connected with that consumer has...

Listen