Kristin Carpenter, Proactive Communications through a Fast-Moving Crisis

Episode 125 March 14, 2020 00:20:10
Kristin Carpenter, Proactive Communications through a Fast-Moving Crisis
Channel Mastery
Kristin Carpenter, Proactive Communications through a Fast-Moving Crisis

Mar 14 2020 | 00:20:10

/

Hosted By

Kristin Carpenter

Show Notes

Kristin Carpenter, host of the Channel Mastery podcast and CEO/Founder of Verde Brand Communications, is offering a second episode with current best practices (as in for today, 3-17-20), for specialty brands communicating in the throes of the novel coronavirus. We continue to get new information daily and a lot has changed since we were last together, just six days ago, when we released the first of the Channel Mastery episodes focused around COVID-19.

 

In this episode you’ll get comfortable with communicating more to your audiences: your primary audience of your employees, your external close stakeholders, and your brand fan community. As a specialty brand, you play a positive role in the lives of your audiences, and this episode is about how to show up for them in a way that feels authentic to you. Examples in our show notes below include exceptional social media and email marketing efforts. 

 

Keep checking Verdepr.com/blog and ChannelMastery.com for more resources and information as we continue to learn more about this global issue.



Kristin Carpenter is the host of the Channel Mastery podcast and the CEO and Founder of Verde Brand Communications. A former journalist, Kristin worked on staff for major consumer lifestyle magazines, business and trade titles. Now 19 years later, she continues to serve as Verde’s CEO and directs strategy for the agency. She launched Channel Mastery as Verde’s podcast in 2017. It’s her ‘beat’ to bring the best practices around serving today’s connected shopper to specialty business and brand leaders. Channel Mastery is the only resource of its kind, and it was created to help level the playing field for specialty brands as they compete for the attention spans, minds and hearts of today’s shopper with marketplaces, big retail and well funded direct-first brands.

Other Episodes

Episode

September 25, 2019 00:40:38
Episode Cover

102: The Challenges Specialty Marketing leaders Face in Evolving their Brands to Become Consumer Focused

SOLOCAST: Kristin Carpenter, Channel Mastery Host and CEO of Verde Brand Communications The marketing director in both legacy and direct-first brands do not have...

Listen

Episode 191

August 09, 2022 00:32:11
Episode Cover

Data-Driven Decisions with Scott Buelter, CEO and President of Ascent360

Featuring:  As CEO and president, Scott Buelter guides Ascent360’s strategy and vision. His mission is to bring enterprise-level marketing capabilities to midsize businesses through...

Listen

Episode 124

March 07, 2020 00:23:33
Episode Cover

124: *Special Episode* Crisis Communication For Your Business During The COVID-19 Outbreak

In this episode of the Channel Mastery podcast, I’m sharing a brand-new framework that the Verde Brand Communications team and I created for our...

Listen